Branding and visual identity
Yourbrand,readytoscalewithoutlookinglikejustanotherCanvajob
Logo, palette, typography, graphic system and brand guidelines. Professional work with a full commercial licence.
The problem
A poor brand costs money every day: customers who don't trust you at first glance, posts that don't look like they're from the same company each week, disconnected materials (website, card, invoice). Every inconsistency is a customer walking away.
How we solve it
We work by method: strategic brief, visual exploration, complete system and applicable brand guidelines. We hand you vector files, ready-made templates and a manual any future supplier can follow.
Methodology
4 phases. No shortcuts.
Strategic brief
A 90-min workshop to define mission, values, brand personality and positioning versus local competition.
Visual exploration
3 different visual concepts based on the brief. A presentation with the reasoning behind each proposal.
Refinement and system
We iterate on the chosen concept down to the detail. We build the palette, typography, iconography, patterns and applications (web, social, stationery).
Brand manual
A PDF with usage guidelines (dos and don'ts), editable templates (Figma + Canva) and delivery files (SVG, PNG, AI).
What's included
Concrete deliverables
- Primary logo + variants (horizontal, vertical, icon mark, watermark)
- Colour palette with HEX, RGB, CMYK and Pantone values
- Brand typefaces (web + display) with licences
- Consistent icon system
- Social templates (Instagram, LinkedIn) in Figma and Canva
- Stationery templates (invoice, quote, email signature)
- Brand manual (PDF, 30+ pages)
- Editable vector files (.fig, .ai, .svg, .pdf)
What you won't get here
Honesty first
- A logo in 24h for €50 (and 5 stock proposals)
- Unlicensed typefaces you'll have to change later
- A 5-page brand manual that nobody follows
Best for
- Businesses starting out that need a brand from scratch
- Companies with an improvised brand that no longer represents who they are
- SMEs preparing to scale (franchises, new lines)
Real KPIs
What you measure is what you improve
Average increase in pre/post-rebrand surveys over 6 months.
Average improvement in conversion rate when a brand goes from 'amateur' to 'professional'.
Every touchpoint follows the same system.
Frequently asked questions
What people ask us about branding and visual identity
How many initial proposals do you present?
+
We present 3 visual concepts with strategic reasoning, not 30 with a random vibe. Each concept explores a different territory (classic, contemporary, disruptive). We iterate on the chosen one.
Who owns the rights to the logo?
+
You do. We transfer all exploitation rights to you once 100% of the price is paid. A usage licence for the brand typefaces is provided.
Do I need to register the trademark?
+
It's advisable, especially if you're a brand with traction. We advise you on the process at the OEPM and, if you wish, connect you with an industrial property specialist. Registration isn't included in the price.
Real case studies
Other businesses where we've applied this
Shall we talk for 15 minutes?
I'll show you 2 case studies like yours and, if it's not a fit, we never message again. No hard sell, no strings attached.