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HospitalityAlicante centre2025
Bar La Esquina
From3to47onlinebookingsamonth
+0,0%
Online bookings
+0%
Mobile traffic
+0
Google reviews
The challenge
How they came to us
Bar La Esquina is a historic venue in the centre of Alicante with over 30 years of tradition. Its website was an old page built on a 2014 template that took 6 seconds to load and didn't allow online bookings.
70% of the traffic was mobile and most of it bounced before ever seeing the menu. Bookings were taken by phone only, losing all the international tourist customers who prefer to book outside opening hours.
Three previous advertising efforts with two generalist agencies failed to move the needle: ROAS below 1, no sustained increase in bookings.
Diagnosis
What we found when we audited
- 1The website was failing on four fronts: speed (6s LCP), mobile accessibility (buttons impossible to tap), trust (no testimonials or reviews) and conversion (no integrated booking system).
- 2The Google Business Profile was claimed but abandoned: no posts, no up-to-date photos, no replies to reviews. Local competitors were replying and taking the 'near me' traffic.
- 3There was no Restaurant Schema.org, so Google couldn't show opening hours, menu or reviews in rich results.
Strategy
The 4 pillars of the solution
01
New website in Next.js with 2-click booking
Complete rewrite with Next.js 15 + Tailwind. Loads in <1.2s. An always-visible 'Book a table' button that opens Cover/TheFork prefilled. Menu filterable by allergens.
02
Local SEO with Restaurant Schema
Implementation of Schema.org Restaurant + Menu + AggregateRating. Local pages by neighbourhood (centre, old town, market). An hreflang file for UK customers searching in English.
03
Reactivating the Google Business Profile
Weekly posts with the dish of the day, replies to reviews in under 24h, an album of professional photos of the venue and the dishes. An integrated 'Book online and get a free dessert' offer.
04
Review-capture funnel
A QR code on the table leading to a micro-survey. If the rating is 5, it redirects to Google. If it's <5, it opens an internal form for recovery. +127 reviews in 90 days.
Timeline
How we delivered it
Week 1
Brief + audit + benchmark of 5 competitors
Week 2
Wireframes and design approved
Week 3
Development in Next.js, integration with TheFork
Week 4
QA, launch, Search Console setup and GMB activated
Month 2
+47 online bookings, +127 reviews, ROAS 4.8x
Results
What happened next
+1,466% in online bookings (from 3 to 47 a month within 60 days).
+340% mobile traffic sustained over 90 days.
+127 new Google reviews averaging 4.7 stars.
Average load time: 1.1s on simulated 4G mobile.
Lighthouse: Performance 98 / SEO 100 / Best Practices 100 / Accessibility 96.
Top 3 in Maps for 'restaurante centro Alicante' and 12 more keywords.
“We'd tried two agencies before and neither understood our business. Tafa came in, asked two good questions and knew exactly what we needed.”
— Marina Costa · Owner, Bar La Esquina
Tech stack
Technologies we used
Next.js 15TailwindTheFork APICloudflareSchema.orgVercel
Services engaged
What we applied in this case
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