Google Ads · professional management
Everyclickmeasured,everyeurojustified
Active management of Search, Performance Max and Display with a focus on ROAS and cost per lead, not on vanity metrics.
The problem
70% of SMEs that try Google Ads without professional help lose money in the first 3 months due to poor setup: badly placed negative keywords, keywords that are too broad, no grouping by intent. We fix it in a week.
How we solve it
We audit your account (or create a clean new one), structure campaigns by search intent, set up server-side conversions with the Conversion API, optimise bids daily and measure real ROAS (not just declared conversions).
Methodology
4 phases. No shortcuts.
Audit and account plan
We review the history, identify keywords bleeding budget, find uncovered intents and design the new structure.
Tracking setup
Server-side conversions with the Conversion API, GA4 linked, custom UTM parameters, real monetary values (not €1 per conversion).
Launch and bid management
Search campaigns by intent + Performance Max to scale + remarketing. Daily adjustments in the first week, weekly after.
Iterative optimisation
A/B tests of copy, bids, audiences and creatives. One hypothesis to validate each month. Clear reports with next actions.
What's included
Concrete deliverables
- Complete audit of account and competition
- Campaign structure by intent (informational, transactional, brand)
- GA4 + Conversion API + Server-side GTM setup
- Creatives adapted by audience (text, image, video)
- Dynamic remarketing lists
- Daily bid management in the first month, weekly after
- Monthly reports with ROAS, CPL, CAC and next actions
- Fortnightly review meetings
What you won't get here
Honesty first
- Commissions on ad spend (what we pay Google is transparent)
- Reports with impressions and clicks as the headline metric
- Campaigns on autopilot that never get reviewed
Best for
- Businesses with an average ticket >€100 that want qualified leads
- Companies already investing in Ads but not measuring properly
- SMEs that want to start with a controlled budget and scale with data
Real KPIs
What you measure is what you improve
Average return on professional-services campaigns after 90 days.
Cost per lead versus the typical inherited account.
Increase in qualified leads versus the previous period.
Frequently asked questions
What people ask us about google ads
What's the recommended minimum budget?
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For the data to be statistically useful, we suggest at least €800/month in ad spend on top of the management fee. Below that, accounts take too long to learn and bidding is inefficient.
Do you work with Performance Max?
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Yes, carefully. PMax works excellently when there's solid conversion data and well-built feeds; badly when launched without proper tracking. That's why we set up real conversions first and only then scale with PMax.
Do you share access to the account?
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We work on your account (not ours). You own the data, the campaigns and the history even if you stop working with us. No accounts that get lost if you leave.
Real case studies
Other businesses where we've applied this
Shall we talk for 15 minutes?
I'll show you 2 case studies like yours and, if it's not a fit, we never message again. No hard sell, no strings attached.