Email marketing and automation
Thebest-ROIchannel,foryourSMEtoo
Newsletter, welcome sequence, abandoned cart, re-engaging inactive contacts. Strategy + design + copy + metrics.
The problem
Email generates €36 for every euro invested (Litmus 2024). But 78% of SMEs either have no email marketing or use free Mailchimp with no segmentation, no automations, no strategy at all. That's losing money on purpose.
How we solve it
We migrate or create your list on a suitable platform (Resend for transactional + Mailerlite/ActiveCampaign for marketing), segment by behaviour, set up the 4 critical automations (welcome, abandonment, re-engagement, post-purchase) and publish a monthly newsletter with professional copy and design.
Methodology
4 phases. No shortcuts.
Audit and migration
We review your current list (deliverability, segmentation, clean base), choose the right platform and migrate without losing subscribers.
List building
We design lead magnets (guides, templates, discounts) and integrate them into the website with optimised forms.
Critical automations
4 flows: welcome, post-purchase/appointment, re-engaging inactives, abandonment. Each with 3-5 emails, copy and design.
Recurring newsletter
A monthly editorial calendar: 1-2 newsletters/month with educational value, news and a subtle offer. Metrics: open rate, CTR, conversions.
What's included
Concrete deliverables
- Audit of your current list and deliverability
- Migration or setup of a new platform (DKIM, SPF, DMARC, BIMI)
- 2 lead magnets designed + landing pages
- 4 critical automations configured
- Monthly newsletter (1-2 sends, copy + design)
- Behaviour-based segmentation
- Monthly A/B tests
- Monthly report with KPIs per automation
What you won't get here
Honesty first
- Bought lists (that sinks your deliverability)
- Free Mailchimp with generic templates
- Mass sends with no segmentation
Best for
- E-commerce with abandoned carts
- Businesses with an active customer base that isn't being re-engaged
- Professionals who generate leads and lose them by not nurturing
Real KPIs
What you measure is what you improve
Versus the 21% sector average in Spain.
Average return on every euro invested in email marketing done well.
Percentage of new subscribers who become customers within 30 days.
Frequently asked questions
What people ask us about email marketing and automations
Which platform do you recommend?
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It depends on the volume and case. For transactional emails: Resend. For pure marketing: Mailerlite (best value) or ActiveCampaign (when there are complex automations). We migrate without losing subscribers.
How many subscribers do I need for it to work?
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It works from 200 qualified subscribers. What doesn't work is 5,000 bought contacts or forgotten business cards. The quality of the list matters more than the size.
Are you GDPR compliant?
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Of course. Double opt-in, a clear privacy policy, one-click unsubscribe, a record of consents. The AEPD no longer accepts excuses on this point.
Real case studies
Other businesses where we've applied this
Shall we talk for 15 minutes?
I'll show you 2 case studies like yours and, if it's not a fit, we never message again. No hard sell, no strings attached.